Business Experience

KACEDIA

Founder & Principal Consultant (Self-employed)

Product Marketing & Digital Growth Strategy | Driving Commercial Scale via AI Personalization & Intercultural Insights | MA, Culture, Communication & Globalization

• Product Marketing & GTM Strategy: Helping brands translate complex technical capabilities into intuitive, irresistible consumer narratives.

• Digital Experience & AI Personalization: Analyzing market statistics and user data through a humanistic lens, using smart tech and AI tools to design hyper-individualized user journeys.

• Campaign Optimization: Designing clean, minimalist layouts and optimizing campaign flows so everything feels synchronized and friction-free.

Hillerød Kommune

Health & Welfare Technology Research Project

Conducted a structured field research and workflow observation project at the Sophienborg Care Center and the Residential Center for Young People and Adults with Special Needs in Hillerød Municipality, focusing on how frontline staff and residents integrate modern SaaS platforms into daily healthcare and social support environments.

• Clinical Health Tech Evaluation: Observed real-world compliance, system workflows, and administrative efficiency using KMD Nexus and EG Sensum One for critical clinical tasks including health journaling, automated alerts, prescription management, and medicine dispensing.

• Cross-Sectoral Data Interoperability: Evaluated the operational efficiency of the Joint Municipal Information Model (FKI) framework, analyzing how cross-sectoral integrations handle real-time updates and secure communications between diverse municipal and health sectors.

• Welfare Tech & Citizen Engagement: Documented the adoption and social impact of the IBG Social interactive dashboard and mobile app, mapping how centralized digital touchpoints optimize daily staff administration while boosting resident autonomy and transparency for relatives.

• Workflow Optimization Mapping: Analyzed the interplay between rigid data compliance standards and the daily user experience (UX) of healthcare professionals, identifying bottlenecks and digital best practices in care delivery.

Danmarks Apotekerforening

Healthcare Operations & Commercial Specialist

Employed by Danmarks Apotekerforening, stationed at Hillerød Frederiksborg Apotek, occasionally at Hillerød Krone Apotek and subsidiaries.

• Operational Compliance & Precision: Implemented daily healthcare operations within a highly structured environment, maintaining absolute attention to detail to mitigate risks and ensure compliance.

• B2C Marketing & Sales Strategy: Mapped and analyzed first-hand the commercial, marketing, and cross-selling activities taking place on the pharmacy floor, observing how corporate brand guidelines translate into high-trust consumer interactions.

• Workflow Optimization: Contributed to daily workflow optimization, experiencing how strict data reliability, stability, and operational efficiency drive sustained consumer loyalty.

Forecast (Accelo)

Product Marketing & Content Manager

• Content Strategy & SEO: Engineered and executed a global content strategy for a cutting-edge, AI-powered project and resource management platform, authoring high-converting SEO content, eBooks, and whitepapers.

• Persona & Lifecycle Marketing: Developed targeted content frameworks mapped to distinct buyer personas to accelerate lead velocity and conversion across international markets (Copenhagen, London, New York).

• Product Experience & Growth: Partnered with product and localization teams to manage in-app translations, design high-converting web landing pages, and curate comprehensive Help Center documentation to improve user onboarding.

Unforgotten

Chief Executive Officer (CEO) / Business Administrator

• Corporate Governance & Administration: Directed the end-to-end business operations, corporate administration, and cross-functional alignment between international artists and corporate clients.

• Financial Management & Compliance: Managed all corporate accounting, invoicing, VAT compliance, and official annual financial reporting.

• Digital Infrastructure: Architected and developed the company’s digital presence and project management platforms, significantly improving workflow efficiency across remote team members.

Coding Pirates

Board Member & Treasurer (Volunteer)

• Financial Governance & Leadership: Appointed to the organizational board for the Roskilde branch, serving as Treasurer with direct responsibility for budget tracking and financial health.

• Large-Scale Event Production: Partnered with industry leaders to co-facilitate high-impact tech events, including assisting in the execution of Game Jam hosted at Microsoft for over 100 youth participants.

Digital Experience & Community Lead (Volunteer)

Project Overview

Piratskibet.dk is the centralized online ecosystem and community hub for Coding Pirates, serving youth aged 7–17. The platform provides a secure digital environment designed to foster technological exploration, collaboration, and creative development.

Core Mission

Championed the digital experience strategy to drive engagement, knowledge sharing, and peer-to-peer connection for young technology enthusiasts across Denmark.

Key Responsibilities & Achievements:

• Digital Ecosystem Curation: Oversaw the structural flow and user experience of a multi-faceted digital platform, integrating a community forum, an open-source project sharing hub, and a video streaming environment.

• Community Engagement & Moderation: Managed the platform's active forum, cultivating a safe, collaborative, and high-energy digital space for youth to interact, discuss technology, and share creative ideas.

• E-Learning & Knowledge Management: Maintained a comprehensive digital learning center, housing curated coding and design educational materials authored by prominent Danish engineers to lower the barrier to technical entry.

• Multimedia Platform Integration: Facilitated the integration and visibility of Coding Pirates TV, centralizing all organization live streams and video content into a seamless, easily accessible user interface.